On January 26, 2026, the "New Year, New Global Expansion" International Investment and Trade Fair, a key opening event under the China International Fair for Trade in Services (CIFTIS) annual calendar, was successfully held at the China National Convention Center in Beijing. Co-organized by the Capital Exhibition (Group) Co., Ltd., the Silk Road Economic Union, the Administrative Committee of China-Shanghai Cooperation Organization Local Economic and Trade Cooperation Demonstration Area, the Tianjin Council for the Promotion of International Trade (CCPIT Tianjin), and others, this grand event aimed to build an efficient and practical platform for businesses to explore markets along the "Belt and Road" initiative. The fair attracted over 500 enterprise representatives from more than 30 countries, focusing on emerging markets such as Russia, Central Asia, and Southeast Asia. Easycold (Tianjin) Refrigeration Technology Co., Ltd., as a professional representative from Tianjin's intelligent manufacturing sector, was invited to participate. The company showcased its innovative capabilities and customized solutions in industrial temperature control and refrigeration technology to the international market, taking a solid step in its international expansion.

Organized by institutions including CCPIT Tianjin, the fair's agenda covered keynote speeches, country-specific market presentations, and intensive industry-specific B2B matchmaking sessions, establishing an efficient direct communication bridge for Chinese and foreign enterprises. Prior to the event, organizers had received over 230 specific procurement requests from business associations and companies in countries including Russia, Kazakhstan, and Pakistan, covering key industries such as agriculture, construction machinery, new energy, automotive, and information & communications, indicating clear business opportunities and precise matchmaking.

Easycold keenly recognized that behind these market opportunities and industry demands—whether it's hydraulic system cooling for construction machinery, battery thermal management for new energy vehicles, or precise temperature control for data centers or communication base stations—efficient and reliable refrigeration technology is indispensable. In preparation, the company's team meticulously highlighted its customized temperature control products and system integration capabilities tailored for different industrial scenarios and climate environments, especially extremely cold or hot regions.

During the industry-specific B2B matchmaking sessions, Easycold's technical experts and business representatives engaged in multiple rounds of in-depth negotiations with potential partners from target markets. In response to requests from Central Asian clients for ensuring the stable operation of engineering machinery under extreme temperature variations and the urgent need from Southeast Asian clients for energy-saving cooling solutions for data centers, the Easycold team provided preliminary technical pathways and feasibility analyses. Their professionalism and problem-solving capabilities garnered attention from multiple parties.

"This 'New Global Expansion' fair provided us with an exceptional international stage," said Wang Zhengang, General Manager of Easycold, after the event. "We not only witnessed the enormous potential for infrastructure construction and industrial development in countries along the 'Belt and Road,' but also deeply felt the global opportunities emerging for companies like ours, which possess core technologies and customization capabilities, during the transformation from 'Made in China' to 'Intelligently Made in China.' The next step involves conducting in-depth assessments of the specific needs gathered during the negotiations and steadily advancing the follow-up on key projects with the ongoing support of platforms like CCPIT Tianjin."

This trip to Beijing marks the official launch of Easycold's internationalization strategy. By actively integrating into the national "Going Global" strategy, Easycold is committed to bringing China's advanced industrial temperature control technology and management experience to the world, serving global industrial development and green transformation, and polishing the professional brand of "Easycold Intelligent Manufacturing" in the international market.

About Easycold (Tianjin) Refrigeration Technology Co., Ltd.:
Easycold is a high-tech enterprise specializing in industrial-grade refrigeration and precision temperature control solutions. The company is dedicated to providing stable, efficient, and energy-saving temperature control systems and services for critical fields such as intelligent manufacturing, new energy, data centers, and special environments, serving as an indispensable expert in foundational equipment and facility assurance within the industrial chain.